Influencer marketing is now one of the most powerful tools in Kenya’s advertising landscape. As influencers bridge the gap between brands and consumers, we explore why this form of marketing has become a game-changer for Kenyan businesses. Key Points ConclusionInfluencer marketing is a powerful to...

Kenya’s advertising landscape is dynamic but also presents unique challenges. In this article, we’ll examine the obstacles Kenyan advertisers face and the emerging opportunities that continue to shape the industry. Key Points ConclusionWhile Kenya’s advertising industry has its share of challe...

Over the past decade, Kenya has witnessed rapid growth in internet usage and mobile penetration. Digital marketing has emerged as a crucial tool for businesses looking to expand their reach and tap into the tech-savvy Kenyan market. In this blog post, we’ll explore the key digital marketing trends...